Turning early traction into scalable growth.
The first Product Marketing leader you need today, before you're ready to hire a full-time one.
I partner with post-product-market-fit startups to clarify positioning, sharpen messaging, and execute GTM strategies that grow adoption and revenue, and prepare you for your next stage of growth.
Growth didn't get harder. Your company got more complex.
When you're building toward product-market fit, founders own positioning, messaging, launches, and GTM. As you scale, those jobs become too complex to stay founder-led, and nobody owns the story that connects them. That's when growth slows.
Here's the shift once Product Marketing has an owner.
What we'll build together.
Four foundations that turn early traction into growth you can repeat.
A repeatable growth engine
Prioritize the highest-impact opportunities across activation, lifecycle, experimentation, and GTM, so growth becomes intentional, not reactive.
Positioning customers instantly understand
We'll define exactly who you're for, why customers choose you, and how to communicate your value consistently across every touchpoint.
Product launches that drive adoption
Move beyond feature announcements with launch strategies that create customer understanding, internal alignment, and measurable business impact.
Messaging that helps Sales close faster
Equip your team with messaging, competitive positioning, and sales enablement that turns customer conversations into revenue.
How we'd actually work.
Diagnose the constraint, build the foundation, then embed it with your team. Practical recommendations, not a deck that sits unused.
Understand your growth constraints
We review your customers, positioning, messaging, funnel, GTM motion, and business goals to identify where growth is slowing.
Build the Product Marketing foundation
Together we'll prioritize the positioning, launches, messaging, and growth initiatives that create the biggest business impact.
Enable your team to scale
I work alongside Product, Sales, and Marketing to ensure every initiative is adopted, measured, and continuously improved.
The impact of 12+ years of better Product Marketing.
Across multiple high-growth companies like Fi Money, Practo, MakeMyTrip, and Raymond.
Generated through experimentation programs across lending, investments and savings at a Series C neobank.
Overhauled paid acquisition. Channel mix, targeting, spend efficiency. Turned a loss-making channel profitable in four months, for a Series E healthtech startup.
After repositioning a salary product with persona battlecards, objection-handling, and maturity-based messaging for CHROs and founders.
To market, 0-to-1
A new category launched from scratch: a city pilot, then a national rollout.
Also on record
40% fewer uninstalls and 15% higher stickiness from an in-app lifecycle feature, for a traveltech startup
2× quarterly SQL targets through integrated demand gen across LinkedIn, Google, and Meta
30% faster time-to-market on new launch playbooks
Top 100 Product Marketing Influencer globally
Product Marketing Alliance, 2025
Master of Margin Award
For the strongest contribution-margin quarter on record, at Practo
Spot Award, twice over
For AI-native lifecycle workflows adopted as the org standard, at Fi Money
Trusted by founders and growth teams.
We'd blamed the product funnel for two quarters. Divya found the real problem in one week and fixed the messaging herself. Activation moved within a month.
Her ability to coordinate cross-functional teams, meet tight deadlines, and keep multiple stakeholders aligned made her an exceptional colleague. I was always impressed with how she managed complex projects and her knack for problem solving.
What stood out most was her relentless drive to experiment and innovate, particularly in lowering CAC across new and existing channels. Her ability to translate complex data into actionable strategies was invaluable to our team.
20 minutes. You'll leave with a clear first move.
Why work with me.
I've spent more than a decade leading Product Marketing across companies like Fi Money, Practo, MakeMyTrip, and Raymond, among others.
One lesson has stayed consistent. Most companies don't struggle because they build the wrong product. They struggle because customers don't clearly understand its value, teams aren't aligned around the same story, and launches fail to translate into adoption.
That's the gap Product Marketing fills.
Today, I work with post-PMF companies as their first Product Marketing leader, helping founders build the strategy, systems, and alignment they need before investing in a full in-house PMM function.
Divya Sadanandan
The Growth PMM
Are we a good fit?
Yes, if
- ✓You're growing, but growth has become less predictable.
- ✓You have paying customers but want stronger product adoption.
- ✓Your Product, Sales, and Marketing teams need better alignment.
- ✓You're preparing for your next stage of growth.
- ✓You know Product Marketing matters, you just don't need a full-time executive yet.
Probably not, if
- ✗You're still searching for product-market fit.
- ✗You're looking for an execution agency.
- ✗You only need campaign management.
- ✗You're hiring a permanent Head of Product Marketing today.
Not sure where you land? A 20-minute call will make it clear, either way.
Start with a Growth Audit.
Before hiring your first Product Marketing leader or making another growth investment, understand what's actually limiting your growth.
Step 1 of 5
Acquisition
How you bring people in.
Activation
How fast they reach value.
Conversion
How they become paying customers.
Retention
How they stay, and grow.
Where should the audit go?
Work email only. The audit reads on your company, so a personal inbox will not do.
Your Growth Audit
0/50
Your biggest gap
Likely root cause
Your first move
Every one of these is fixable. The fastest way through is 20 minutes on a call.
Book your free consultationYou don't need a full-time Head of Product Marketing yet.
You probably do need someone thinking like one.
Let's identify what's slowing your growth and build the Product Marketing foundation your company needs next.